Effortless brows in seconds slideshow

Looking for the perfect colour brow pencil to define your shape and fill sparse gaps? we have you covered

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Get your best brows yet

Create the brows of your dreams! Our best-selling eyebrow pencil, an ultra-creamy, highly pigmented brow pencil, will define your shape in seconds.

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Three incredible shades

Dark brown, Brunette, and Ash brown. Zero fuss or smudging, just effortless, fuller-looking brows

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Home Of The Brow Experts

We’re Hier Arch (pronounced Higher Arch). We’ve been doing all things eyebrows for over a decade. Our mindfully formulated, luxury lineup is here to help you treat your brows right—every day.

Build a better brow routine

If you want to achieve your best brow possible, the Hier Arch definer will give you a soft and fluffy brow that's waterproof and stays all day. Unsure which colour to select? We've made it simple by creating three incredible shades; simply choose the colour closest to your natural brow hair: blonde, brunette, or dark brown.

Become a Partner

Our retail partnership program was created to give brow stylists, salon owners, and make-up artists an eyebrow solution for their clients that gives effortless results. Join our stockist program today!

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Created for you, by brow experts.

Meet the founders

The Hier Arch Founders have a combined 30 years experience working with real clients on their brow journeys: Racheal Hawkins in the brow and cosmetic tattoo field, treating patients for brow hair loss and conditions such as alopecia and trichotillomania; and Ashlee Kerford, an advanced brow stylist and cosmetic tattooist who also has expertise in restoring brows. Our work deeply embedded the understanding that brows create expressions frame the face that makes our individual selves.